BMW has selected China for a world-first in advertising – personalized video messages delivered directly to cell phones. The targeted messages, distributed Dec 21-24 in Shanghai, Beijing and Guangzhou, address individual customers with a holiday greeting that is uniquely tailored to a specific individual.
For BMW, being first in advertising innovation is second nature. The company that brought the world BMW Films and the eight part branded entertainment series “The Hire”, is now partnering with mobile technology provider Clip in Touch to engage their audience in a new way. The technology for this type of precise targeting and personalization technology is provided by Clip in Touch. Initial response to the campaign has been very positive, generating more test drives in a three day period than at any time this year.
BMW is growing quickly in China. Sales are up this year more than 40% to 90,000 units. For the launch of its new X1 series, the German luxury automaker recognized it needed to reach a younger demographic in the most relevant medium- mobile. Unlike Europe or North America, in China the mobile device is the primary internet access tool. There are roughly 165 million high-speed, 3G mobile broadband subscribers in China and these are extremely active mobile internet users. In fact, 58% of Chinese mobile web users post Web 2.0 content via their handsets, compared with 41% of those in the US (Phone Valley Media Scene, 2009). According to Yi Han, BMW China Ltd.’s Head of eCRM “BMW empowers people to express their individuality and personality. We wanted our X1 marketing message to do the same. Clip in Touch has enabled a targeted campaign with sight, sound and motion that our audience can personalize and make their very own”.
Technology for the campaign was provided by Clip in Touch. The company provides a platform for sending advertising campaigns via MMS. The uniqueness comes in allowing users to personalize, edit and add their own voice, video and text to any advertising campaign. CEO Rami Reshef emphasizes the importance of engagement in advertising, rather than impressions. “I tip my hat to BMW for taking this risk. Chinese mobile owners have told us loud and clear—advertising that is personalized and engaging is not only welcome but something they will pass along to their friends”.
Adds Johannes Vizethum, General Manager of Clip in Touch China, “Innovative brands recognize what we all know from the internet- consumers like video and they want a message that has been tailored for them. The success of this campaign makes a strong case for brands to create one-to-one campaigns using mobile video.
About Clip in Touch Ltd.
Clip in Touch, Ltd. develops and markets personalized content solutions for web and mobile messaging. With a unique mix of technological, business and creative expertise, Clip in Touch stands apart among personalized content solutions providers in giving partners and users worldwide innovative, and easy to use messaging solutions. Clip in Touch Ltd. was officially launched in 2006 by a team of entrepreneurs recognized for their international experience in multimedia content production, as well as in web and cell phone technology. For more information, please visit our website: www.clipintouch.com
Ever tried toying around with the ecards you can make with the Clip in Touch app? It’s really fun! Look through all the pictures of you and your friends have together, and get them all into one video that really gets to your nearest and dearest friends.
It’s real easy too. Just take pictures off your Facebook profile and go nuts! Toss the videos and caption it out with your own text.
The finished product? It’s all up to you! There are lots of ways you can put your clip together for just about anybody you want to send it to. Share a heartfelt “sorry” note to somebody you might have hurt. Say how you feel to that crush across the office space. You can even use it to goof off with your friends, and smack them with a joke to rib them real good.
What makes it even more fun is that it’s on Facebook. You can send it to any of your contacts or friends. They will be able to get anything you want to say, and you can share any kind of content with them.
Out of ideas? One trick I learned was to nick photos off my friends’ albums and profile pictures. Then, I put them all in one album in my profile. That album is where I can get all the pictures I want to use for Clip in Touch. Remember that embarrassing picture of that night out with the rest of the gang? Perfect! Put it into the album and go tag them into the next message you want to send out.
Got all that? Great! Keep it locked down here for more tricks you can try out with Clip in Touch!
What’s up everyone! It’s yo’ boy Blingi up in this joint!
Ever tried toying around with the ecards you can make with the Clip in Touch app? It’s hella fun! Look through all the pictures you and your friends have together, and get them all into one video that really gets to your nearest and dearest friends.
It’s real easy too. Just take pictures off your Facebook profile and go nuts! Toss the videos and caption it out with your own text.
The finished product? It’s all up to you! There are lots of ways you can put your clip together for just about anybody you want to send it to. Share a heartfelt “sorry” note to somebody you might have hurt. Say how you feel to that crush across the office space. You can even use it to goof off with your friends, and smack them with a joke to rib them real good.
What makes it even more fun is that it’s on Facebook. You can send it to any of your contacts or friends. They will be able to get anything you want to say, and you can share any kind of content with them.
Out of ideas? One trick I learned was to nick photos off my friends’ albums and profile pictures. Then, I put them all in one album in my profile. That album is where I can get all the pictures I want to use for Clip in Touch. Remember that embarrassing picture of that night out with the rest of the gang? Perfect! Put it into the album and go tag them into the next message you want to send out.
Got all that? Great! Keep it locked down here for more tricks you can try out with Clip in Touch!
Heya! Blingi here! It’s been an exciting month for the Clip in Touch contest and we wish to thank all of you for sending in your entries!
As anyone here in Clip in Touch will tell you, one of the best things about this job is the response we get from fans and users of our FaceBook app. We love your entries, and so we wrap up this month by doffing our hats for the top evites from the Clip in Touch FaceBook fans page.
Here are the Top 3 most-viewed evites for the month. They are from:
Do pay them a visit and see what the buzz is all about. From simple birthday greetings to a beautiful photo montage, these entries show us the cool things we can do with the FaceBook app.
Technique Goes a Long Way
Now, here are some tips to catch up on these guys.
Whether you are trying to greet a friend or simply expressing yourself through your Clip in Touch ecards, a good video presentation can go a long way. Make it fun to watch, but also turn it into an eye candy.
You don’t need to buy an expensive camera for that. A good start would be to follow these http://www.nyip.com/ezine/ picture-taking tips from the NYIP. Of course, without a decent camera, there would limitations. But if you know the basics of a good photo composition, half the job is already done.
Next is to go viral. Reach out to your http://apps.facebook.com/clipintouch/ FaceBook friends and show them your video ecard. If it is nice, you won’t have to ask them to show it to their own network of friends. They will do so eventually and the views will come.
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